User:Ian Johnson

Business editor focused on GLBT marketing

Ian Johnson is the founder and CEO of Out Now - a global specialist GLBT marketing agency.

He was born in Glen Innes, Australia and lives in Europe.

Ian studied marketing and law in Sydney. In 1992 he established a gay and lesbian specialist marketing agency called Significant Others in Australia. In 2001, he established a similar international gay marketing company, Out Now, with the first office opening in Amsterdam in 2002.

Out Now has expanded, and Ian now works for clients, in the area of gay marketing, in various markets around the world. He is frequently cited in news articles and gives many conference and corporate presentations on issues related to marketing to the lesbian and gay communities.

Academic background

• Marketing

Bachelor of Commerce degree, Marketing major, B.Com (Mark) - UNSW, 1986

• Law

Bachelor of Laws degree, LL.B - UNSW, 1988

Diploma of Practical Legal Training, Dip.PLT - UTS, 1992

Admitted Solicitor, Supreme Court of New South Wales, 1992

Career background

• 1989 - 1991:

Interest rate options dealer; Citicorp, Treasury department - Citibank

• 1992 - 1993:

Paralegal; Allen, Allen and Hemsley, Corporate lawyers

• 1993 - 1994:

Solicitor; Hunt & Hunt, Lawyers,

• 1992 - present:

Founder and CEO; Out Now Consulting

Background links

• Ian Johnson CV - "The Pink Pound Conference", London 2006
• Out Now Consulting - corporate site
• Gay Market News - marketing updates site, edited by Ian Johnson