Diffusion of innovations: Difference between revisions
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Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press. | Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press. | ||
'''Introduction''' | '''Introduction''' | ||
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea: | Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea: | ||
<p>1. What is the innovation<br> | <p>1. What is the innovation<br> | ||
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4. The idea is diffused to members of a social system<br><br> | 4. The idea is diffused to members of a social system<br><br> | ||
'''The Innovation''' | '''The Innovation''' | ||
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*Chapter 10 | *Chapter 10 | ||
'''Communication Channels''' | '''Communication Channels''' | ||
*Chapter 5 | *Chapter 5 | ||
*Chapter 8 | *Chapter 8 | ||
'''Time''' | '''Time''' | ||
*Chapter 5 | *Chapter 5 | ||
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*Chapter 7 | *Chapter 7 | ||
'''The Social System''' | '''The Social System''' | ||
*Chapter 8 | *Chapter 8 | ||
Revision as of 13:25, 20 June 2007
Diffusion of Innovations Everett M. Rogers
Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.
Introduction
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea:
1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system
The Innovation
- Chapter 4
- Chapter 6
- Chapter 10
Communication Channels
- Chapter 5
- Chapter 8
Time
- Chapter 5
- Chapter 6
- Chapter 7
The Social System
- Chapter 8
- Chapter 9
- Chapter 10
Summary More to come.